Love this concept! PDF files have become the most used method to send files over the Internet. Up to now Adobe has only generated revenue from the developer/producer aspect of the Adobe Acrobat software. Now they can generate cash on the free side as well. With their current distribution of the software and recent merging with Macromedia has allowed Adobe to turn Adobe Acrobat reader into an interactive, useful, money-making machine. Today, the PDF application allows for Flash, interactive data, online collaboration, and now ads from Yahoo!.
Check out this article from Yahoo: http://www.inc.com/news/articles/200711/1129adobe.html
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