i mentioned in another post that i would keep us updated on etrade movements.
a fresh slew of articles this morning crushed etfc’s stock price below $4.
market seemed to provide nice support after the initial stab from the analysts (@$3.95–and resistance at $4), but more bad news, bad quarter, etc. and etrade is going to go further south.
i really don’t believe the company is going to vanish any time soon so if you’re long and bleeding red, it may not be worth selling out at the bottom. (lol…buying high and selling low sucks as a business model).
that being said, i’m sticking w/ my short until we see bottom.
disclaimer: i use etrade. so far as talk among other etrade users, nobody’s mentioning a run for the bank. 
2 responses so far ↓
1 PlaHPoy // Dec 5, 2007 at 4:13 pm
This is too bad, they have the best trading platform IMO. Would suck if they were bought and then we were forced to use some inferior platform.
2 messels // Dec 5, 2007 at 4:46 pm
i agree that losing the trading platform would stink. however, i’d think in the case of a straight-up buyout, the purchasing firm would slowly a) migrate their exsiting user base to the “etrade” platform or b) quickly integrate (i.e. steal) etrade’s techno-edge into the purchasing company’s existing platform. cheers!
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